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[JEU SMS] Le Gros jeu de TRACE FM
Nous avons accompagné le groupe TRACE dans sa volonté de créer un jeu omnicanal impliquant tout ses supports de communication. En amont, TRACE a impliqué ses auditeurs à travers ses réseaux sociaux (Facebook, Twitter, Instagram) en leur demandant en amont quelle dotation ils souhaitent gagner. Cette implication en amont permet une prise de coordonnées qui permet une constitution de bases de données pour le client dans un premier temps. Puis nous avons enclenché la phase jeu à
![[AXXES] Le multicanal vu par nous pour vous !](https://static.wixstatic.com/media/728481_c07a9b74cc3d4b46b5cb782a174cffec~mv2.png/v1/fill/w_319,h_240,fp_0.50_0.50/728481_c07a9b74cc3d4b46b5cb782a174cffec~mv2.png)
[AXXES] Le multicanal vu par nous pour vous !
L’idée est de proposer des dispositifs de communication utilisant conjointement différents canaux (TV, RADIO, SMS, Web, réseaux sociaux...) avec pour objectif de développer de nouveaux usages pour l’annonceur en particulier en matière de marketing opérationnel lui ouvrant ainsi de nouvelles perspectives et amplifiant son intérêt pour le media. Le but est de créer auprès de l’annonceur l’image d’un media qui, en plus d’offrir son audience (TV, Radio, Web) pour communiquer, pro
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